Pharmaceutical Marketing

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Latest Articles

• Who Are Those People?
  William Osler, the famous doctor of the XIX century, the founder of Johns Hopkins School of Medicine wrote: “The most important is to determine what type of patient has the disease than what kind of disease has the patient.” This is especially relevant for the pharmaceutical market.
• What Do Patients Need?
  If every single of us for any reason should die then reducing frequency of one of the reasons may occur just at the expense of growth rate of the other. It may seem that the pharmaceutical industry will never run out of feeding her sources, that are fatal diseases which may be prevented with the help of medications.
  
• Principles Of Pricing In Pharmaceutical Industry
  Medical product should have clinical and economic value. Distribution helps to increase value of the product because it provides “place benefit”. Availability of the product there and then, where and when it is needed, significantly adds value to it.
  
• Major Factors Determining Pricing
  Lack of uniformity may become a cause for criticism but in fact it is a normal thing – there are no two companies with absolutely the same needs, philosophy and resources, and there are no two products with the same strategies of entering the market even if they are products of one and the same company.
  
• Competition On Pharmaceutical Market
  Pricing approaches depend on various factors such as needs and capabilities of the company, price elasticity of this segment of the market and also therapeutic value of the medication.