Criteria for Segmentation of the Pharmaceutical Market
From the standpoint of manufacturer, the most important demographic characteristics is gender. It is well known that women are the greatest part of population.
Pharma 2020: Path Into The Future
By the year 2020 volume of the pharmaceutical market will grow more then two times and will cost 1.3 trillion U.S. dollars and total shares in this volume of countries of E7 group (Evolutive Seven - Brazil, China, India, Indonesia, Mexico, Russia and Turkey) may be 1\5.
Pharma 2020: Challenging business models
Usual integrated business model of pharmaceutical companies may by the year 2020 lose their advantages and bring to front by the time may appear another most productive models based on principle of cooperation.
Pharma 2020: Taxing times ahead
We present report PricewaterhouseCoopers (PwC) of the pharmaceutical industry “Pharma 2020: Taxing times ahead – Which path will you take?”, in which is described tax effects of current trends in politic, economic, scientific and social spheres that determine today commercial activity and also ways of business model development providing wider partnership and collaboration.
Virtual Development is the Choice of the Future?
“Pharma 2020: Virtual R&D, which path will you take?” is the second report by PricewaterhouseCoopers which describes issues of research activity efficiency increase of pharmaceutical companies. According to the results of the report, by the year 2020 terms for scientific researches in pharmaceutical industry may be shortened three times.
The Social Pharmaceutical Marketing Functions
The marketing functions include research and Forecasting Market expectations of Educational Services (ES) identify prospective of ES and updating needs.
Pharmaceutical product manager
So, what qualities must have a pharmaceutical product manager?
Pharmaceutical Social Marketing
The term "pharmaceutical social marketing" was first introduced in 1971 to refer "the planning, execution and monitoring of programs, purposing to achieve the adoption of a social idea, project or task of target population.
Pharmacy.What were the first pharmacies?
The word "pharmacy" derived from the Greek "apothegm" - "warehouse", "pantry". Private pharmacies still existed in ancient grave yards with aristocratic people, and ordinary people treated healers, who also, as could prepare a drug "of all diseases".
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